FinTech Business Banking App: Inclusive Growth in the Passion Economy

Background

This FinTech company, catering to the passion economy, sought Mildon’s expertise to develop a strategic Diversity, Equity, and Inclusion (DEI) programme. With a growing workforce and the need to future-proof its product, the company partnered with Toby Mildon to create a structured approach to inclusivity.

Approach

• Inclusive Growth Framework:
  • Started with an audit, using surveys and focus groups to gather data.
  • Engaged the leadership team to build awareness and alignment around DEI.
  • Developed a comprehensive DEI strategy, with a clear implementation plan.
• Focus on Product Inclusivity:
  • Ensured diverse representation in teams to avoid bias in product development.
  • Aligned DEI efforts with the company’s mission to create a more inclusive customer experience.

Results

• Enhanced leadership awareness and alignment around DEI goals.
• Clear strategy that supported both workforce diversity and inclusive product design.
• Improved customer engagement, with the product resonating more with diverse user groups.

Client Perspective

“Toby’s approach was transformative. The process was smooth, transparent, and effective. Our team feels more aligned, and our product has seen increased engagement across diverse customer groups.”

– CEO, Business Banking App (NDA Client)